I'm Lindsey.

Most days, you'll find me drinking  iced coffee and cozying up on the couch with my handsome hubby. I love organizing and movies that make me cry. Plus, I am always craving kettle corn and Chinese food — but definitely not at the same time. 

I am most passionate about serving people. I want to provide you with custom stationery, wood signs, + other hand-crafted goods that help bring YOU joy. I seek to foster friendships and truly meet you where you are, putting a crazy vision in your head into a tangible product.


I was born and raised in Waco, Texas  before it was considered "cool." I moved out of state for college where I met my husband during orientation. We dated through college and got married shortly after graduating. He is active duty military, meaning that I follow him wherever The Lord — and the U.S. government — leads us. We have a rambunctious furry dog named Snickers who thinks he is a lap dog, even at forty pounds. 

My handsome hubby, Ben. He  thinks  he's my CFO.

My handsome hubby, Ben. He thinks he's my CFO.


Growing up, my mom always called me Lulu, or Lu for short. As a foster family for infants and toddlers, many of them started talking in our home and called me Lulu also. It just seemed to stick around and is a great way to personalize my shop name! 

I have always had "pretty" handwriting and naturally write in a mixture of cursive and print. I started following more creative accounts on social media and really found my passion in hand-lettering and calligraphy. I practiced and practiced. Want in on a secret? I still practice. Every day. I taught myself by watching endless numbers of videos and doing research in my free time. I also faced my fears of asking other creatives for help. Community over competition is my life motto!

Questions? Comments? Just want to say hi? Send me a message! Even if you are unsure of what you are truly looking for, I would love to get to know you! I hope that this has given you a small glimpse into the heart + hands behind the business!